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Thinking of wanting your website flashy
with all the whistles and bells to get more customers? Forget it. Too
much consideration is put into the presentation and forgetting the most
important factor of all.
It is nice to have a well presented and
structured website with rich content but the most important issue is the engine room of
your website. This is how a search engine spider finds you on the
Internet and drives customers to your web site.
After researching search engines for many
years on what makes a website tick, we now consider this is our
expertise with the placement of proper optimisation, meta tags,
keywords and good content in the text of the body.
Optimisation, meta tags and word density
play the most important factor for customer gain to your website to get
you well ranked on major search engines. Optimisation is an ever-changing
discipline and many web designers such as DIYers don't have this
expertise.
A business website needs clever marketing
strategies and a web designer with marketing experience has the ability
to enhance your website to its maximum. We have that experience after
spending many years in marketing, website design and business management
we can give your website the
complete marketing and optimisation package.
Recent article by Wikipedia ----
"Flash" Products – Animated Graphics
Some users feel that Flash
enriches their web experience, while others find the
extensive use of Flash animation, particularly in
advertising, intrusive and annoying, giving rise to a
cottage industry that specialises in blocking Flash content.
Flash has also been criticized for adversely affecting the
usability of website design pages. It greatly affects
download time and frustrates the user.
Words, not images, get your
website found. One of the biggest mistakes customers say
in their briefs is to tell the designer to make their site
attractive, which of course means graphics. Of 100 websites
99 will have their company name, navigational links and key
phrases as images rather than simply in words.
Search engines can't read
pictures, can they? No -- only words and formatting. If you
want to attract people who don't know you, one of the
primary requirements is to have the words your customers are
searching for, and in the right places.
Search engines read from the
top down.
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